Plan a Relaxing Retreat in Oregon’s South Willamette Valley this Season

Take a Walking Tour of Oregon Wine 

Oregon’s Willamette Valley is famed for its pinot and the South Willamette Valley is an exceptional location to experience these wines. Fantastic wineries dot the map around Eugene with the Long Tom AVA and others just south along Territorial Wine Highway. Wineries have also started to take root in Eugene’s downtown area with a plethora of urban winery tasting rooms to choose from now.  

Taste your way around 5th street with fantastic locations like Pfeiffer Winery, J. Scott Cellars and more. Take a 10-minute walk to the Whiteaker area from there and stop at Capitello, the Oregon Wine Lab, Territorial Winery or 255 Madison to discover what the neighborhood has to offer in the Oregon wine scene. Map a route with the South Willamette Wine Trail to find your new favorite Oregon winery.  

Explore farm to table offerings along the South Willamette Valley Food Trail 

Follow the South Willamette Valley Food Trail to trace food from vibrant Willamette Valley farms to your plate. With a plethora of options surrounding the Eugene area, the culture around locally sourced, high-quality plates continues to grow and remains focused on highlighting the best the region has to offer in a variety of styles. 

Ready to eat? Tap into elevated foodie culture of French-inspired Pacific Northwest dishes with a visit to Marche. Discover incredible cuisine with house made chocolate and whiskey pairings at Rye. Taste farm-to-flask crafted drinks at Thinking Tree Spirits. There’s something for any palate along this Oregon food trail.  

Shop Boutiques and Oregon Classics 

Find the perfect gift for everyone on your list with a stop at the 5th Street Market. Head into Made In Oregon for unique, locally sourced souvenirs. Get iconic, high end woolen goods at Pendleton, a company born and raised in Oregon. Grab something for the kids at Elephants Trunk or head to Nike, another iconic Oregon company, for the athlete in your life.   

Head to the Oakway Center to find more local favorites like Eugene Running Company, Salt and Straw and other specialty stores. Find local wines at the Broadway Wine Merchants, or stop in for a tasting at Elizabeth’s Wine Lounge.   

Winter events around Eugene and Springfield are sure to warm your heart. Look for tree lightings and bubbly snowfall in The 5th Street Market and other nearby neighborhoods. The Hult Center has an array of performances, and shows are the perfect way to spend a winter evening, bundled up and watching magic unfold on stage. 



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