Downtown Medford Hosts the Heart of the Rogue Festival  

Downtown Medford will be transformed into a celebration showcasing the best of the Rogue Valley at the Heart of the Rogue Festival on Friday and Saturday, October 15-16, 2021. A partnership with Travel Medford, Rogue Marathon, Downtown Medford Association, Rogue Valley Wine Country and Kid Time Children’s Museum, the family-friendly event will celebrate our community of local artists, musicians, makers, growers and outdoor experts.

The Rogue Suspects will kick off the festivities Friday afternoon at 4:30 p.m. at Blossom Lounge, located in Pear Blossom Park. Danielle Kelly Soul Project will take the stage at 6:30 p.m. While there, you can enjoy Wine Country Lane, featuring local wine, beer and spirits, food and drink vendors, and various Rogue Valley makers.

The Heart of the Rogue Festival coincides with two Rogue Valley Sporting events, the Rogue Marathon and Bikes N Brews. Both events will end in downtown Medford on Saturday.

With five routes to choose from, Bikes & Brews offers a course for most every ability. From the 4-mile, family friendly “Root Beer Cruiser” up to “The Stout,” a 65-mile route (taking riders all the way out to Sams Valley), you’re sure to experience a fun ride and enjoy the beautiful scenery of the Rogue Valley countryside.

The Rogue Marathon is a certified Boston Marathon Qualifier and also offers a half marathon, 10k and one mile kid run. The route is new this year and will finish at the Runners’ Lounge in Pear Blossom Park for an after-party celebration worth the hard work of training! 

Beginning at 11:00 a.m. on Saturday, the festival will extend from Pear Blossom Park to the downtown corridor featuring street music, Rogue Valley vendors, food and drink vendors, a Kid’s Zone, Wine Country Lane and the Blossom Lounge. Rogue Valley favorites, The Brother’s Reed will perform at 12:30 p.m., then Fogline will take the stage from 2:00-4:30 p.m.

Interested vendors and sponsors may visit for more information.


FREE | Open to the Public
4:00-8:00 p.m. | Pear Blossom Park
Festival Kick-off Party
Packet Pick-up – Rogue Marathon, Bikes N Brews

FREE | Open to the Public
7:00 a.m.: Rogue Marathon
7:30-8:00 a.m.: Bikes N Brews Start
11:00 a.m.-4:00 p.m.: Festival


Sponsored Content