Start Your New Holiday Tradition with Snowflake Lane at The Bellevue Collection

The Bellevue Collection has expanded and so has its nightly holiday celebration, Snowflake Lane. All new this year, Snowflake Lane’s show is a combination of parade with vibrant floats and its beloved drummers, dancers, and holiday characters. Even Santa will make a nightly appearance on his sleigh.

This year’s celebration kicks off at 7 p.m. on Nov. 24th on Bellevue Way and continues nightly until Christmas Eve. Each night downtown Bellevue will come alive with Jingle Belle Dancers, Toy Soldier Drummers, a host of winter wonderland characters and princesses / princes all performing during its magical 13th annual holiday show. Falling snow, colorful lights, and holiday classic music with a twist, mark this much-anticipated tradition.

The 20-minute outdoor show is free to the public and typically draws up to 10,000 spectators each night.

“This year with the opening of Lincoln Square South, we were able to extend the celebration down four city blocks, allowing guests to enjoy great sight lines no matter where they stand along the sidewalk,” says Jennifer Leavitt, vice president of marketing for The Bellevue Collection.

But the fun doesn’t stop when the show ends. As home to three of the finest four-diamond hotels in the Northwest, The Bellevue Collection provides the ultimate holiday experience for visitors looking to shop, dine, and stay.

Make Snowflake Lane your holiday tradition. For parade route and more information, please visit

Hyatt Regency Bellevue
Fun for the family this holiday season at Hyatt Regency Bellevue on Seattle’s Eastside. Our Shop & Stay Package includes a $50 gift certificate to The Bellevue Collection, complimentary self-parking and a 2pm late check-out. Enjoy swimming, ping pong, games on our two 55” lobby touchscreens and movies on our 60” guestroom TVs.

For reservation and offer details, please click on the link below:

Westin Bellevue
Enjoy your choice of a $50 or $100 gift card each night you stay. Use your gift card at The Bellevue Collection shops and restaurants offering an exceptional mix of fashion, décor and vibrant nightlife – located steps from the hotel.  Also included is complimentary self-parking on Friday and Saturday nights. Located in Lincoln Square, Westin Bellevue is your ideal haven for renewal and relaxation.

Choose a package here:

W Bellevue
Enjoy a $100 Bellevue Collection gift card each night you stay to use at any of The Bellevue Collection shops or restaurants. Available for Friday and Saturday arrivals and stays through Sunday. Shop, Sip and Savor your stay at W Bellevue, this modern and chic downtown Bellevue hotel. Here, at W Bellevue, adventurers of life and luxury never stop looking to redefine their edge. *Rate plan LYPKG1.

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